The 2026 Marketing Playbook: Building an Automated Authority Engine

  • 2 days
  • Intermediate
  • In-Person

Overview

Is your marketing still a series of manual, disconnected tasks? By 2026, the “random acts of marketing” that plague most SMEs won’t just be inefficient; they’ll be invisible. The internet will be flooded with low-quality, AI-generated noise. The only way to win will be to build a trusted brand authority and an automated engine to scale it.

Your team is busy, but are you building an asset? This is not a high-level theory course; it is your team’s two-day, hands-on, practical bootcamp to build a single, cohesive “Authority Engine.” We will show you how to build a modern, lean, and automated workflow. This course moves beyond “using AI” and teaches you how to build AI Agents and automated systems that do the work for you.

You will learn to build a website strategy that acts as your “owned” central hub, a content strategy that establishes you as the definitive authority in your niche, and an automated system that turns your expertise into leads, customers, and a loyal community. This course will teach your SME to build one powerful, integrated system, allowing you to stop competing on noise and start winning on trust.

Learning Objectives

By the end of the session, participants should be able to:

  • Build a “Brand Expertise Model”: Build an AI assistant customised to your unique strategy, voice, and expertise to ensure authentic, on-brand content.
  • Design Your “Owned” Hub: Create the strategy for a dynamic, CMS-driven WordPress website built for content authority and personalization.
  • Master “Topical Authority” SEO: Learn why “brand” is the new SEO and how to create a 12-month plan to be the #1 trusted answer in your niche.
  • Create an Automated Content Engine: Build a “Human-in-the-Loop” workflow to turn one idea into a pillar blog post, a video script, and a month of social media.
  • Implement a Hyper-Personalized Lead Machine: Use AI and automation to deliver unique email nurture sequences based on user behavior.
  • Launch a Cohesive “Authority Campaign”: Tie all assets (website, content, email, social) into one integrated campaign to build your audience and generate leads.

Course Outline

Please get in touch with me for the full module description.

  • Module 1: The 2026 Shift: Winning on Trust & Authority
  • Module 2: The “Owned” Hub: Your WordPress CMS
  • Module 3: The New SEO: Building Topical & Brand Authority
  • Module 4: The Automated Content & Repurposing Engine
  • Module 5: The Hyper-Personalized Lead Machine
  • Module 6: The “Authority Campaign” Workshop

Learning Methodologies Used

This is an intensive, hands-on workshop, not a passive lecture. Methodologies used: Interactive demos, hands-on challenges, peer-to-peer showcases, & facilitated discussion.

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About This Course

Duration:

2 days

Level:

Intermediate

Format:

In-Person

HRDC-claimable:

Certificate

On request

Target Participants

This program is designed for SME marketing teams, leaders, and business owners who need to build an entire digital marketing system but lack the large budgets or in-house specialist teams. SME Owners & Founders who are currently ‘wearing the marketing hat’ and need a practical system. SME Marketing Teams (often a ‘team of one’) tasked with everything from web updates to social media. Marketing Assistants & Coordinators at SMEs who want to level up and take strategic control of the company’s digital presence. Small Agency Owners & Freelancers wanting to build a scalable, end-to-end service package for their SME clients. This program is not intended for advanced WordPress developers, specialist SEOs, or large corporate marketing teams with established systems.
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