Evolve or Be Left Behind: AI for the Next Generation of Marketing

Empowering Malaysian Businesses with AI-Driven Marketing Efficiency and Growth

Overview

Does your team’s content calendar feel like a frantic, last-minute guessing game every single week? Is your department spending a fortune on 4 or 5 different AI tools—one for the writer, one for the designer, one for the social media manager—with still no unified strategy? Your team is stuck in a siloed loop of manual, one-by-one tasks: one person writes, another designs, another schedules… while your competitors are launching fully-integrated, multi-month campaigns. You know you should be automating, but your team’s lead follow-up is slow, the analytics are confusing, and everyone is spending more time logging in and out of different apps (and asking for passwords) than doing any real, collaborative marketing. Your team isn’t just working hard; you’re working harder in separate directions, getting fewer results, and falling behind.

This is not a high-level theory course; it is your team’s two-day, hands-on, practical bootcamp to stop the chaos and build a true engine. We will transform AI from a messy, expensive toolbox into your team’s unified command center. Your team will learn to ditch redundant tools, slash your department’s software costs, and master a core stack that everyone can use. In just two days, your team will go from deep audience research to building a complete 12-month, multi-format content calendar together. Your team will learn to create a year’s worth of visual assets comprising images, AI-avatar videos and expert explainer videos. Your team will build automated workflows that nurture leads 24/7, and finally learn how to use AI analytics to create a feedback loop for continuous improvement. 

This course will teach your team to build one lean, powerful, and automated system, allowing everyone to finally focus on strategy and high-impact work.

Learning Objectives

By the end of the session, participants should be able to:

  • Master foundational prompting with the RCR Framework and consolidate your team’s AI toolkit into a lean, cost-effective stack.
  • Conduct deep market and competitor research to build audience personas and identify strategic content gaps.
  • Build a complete 12-month, multi-format content calendar and generate a stakeholder presentation to get team buy-in.
  • Create a custom ‘Brand Voice’ assistant using Gemini Gems, trained on your company’s existing posts, to generate perfectly on-brand copy.
  • Create a library of AI-generated visuals for your entire year’s content plan.
  • Produce AI-avatar marketing videos and AI-scripted explainer videos from your existing content.
  • Assemble an automated ‘Content Command Center’ that both schedules content and nurtures leads.
  • Use AI to analyze campaign performance and execute a hands-on “optimization sprint” to create a continuous cycle of improvement.

Course Outline

Please get in touch with me for the full module description.

  • Module 1: AI in 2025: The New Reality of Marketing
  • Module 2: AI for Deep Strategy & Research
  • Module 3: Building Your 12-Month AI Content Engine
  • Module 4: Creating Your ‘Brand Voice’ Assistant
  • Module 5: AI-Powered Visual Creation (For The Year)
  • Module 6: AI-Powered Video Creation
  • Module 7: Building Your ‘Content Command Center’ (Distribution & Automation)
  • Module 8: AI Analytics & The Cycle of Improvement

Learning Methodologies Used

This is an intensive, hands-on workshop, not a passive lecture. Methodologies used: Interactive demos, hands-on challenges, peer-to-peer showcases, & facilitated discussion.

About This Course

Duration:

2 days

Level:

Intermediate

Format:

In-Person

HRDC-claimable:

Yes

Certificate

On request

Target Participants

This program is designed for marketing teams, leaders, and business owners who feel their workflow is disconnected, manual, and not yet unified by AI. SME Marketing Teams seeking to consolidate tools and build one unified workflow. Marketing Managers & Team Leads who want to build a long-term strategy and automate distribution. Content Creators & Social Media Specialists looking to master AI-powered content (visuals, video, text). SME Owners & ‘Wear-all-hats’ Marketers who need to automate lead generation to get their time back. Small Agency Owners & Freelancers wanting to scale their content output and service more clients. This program is not intended for advanced technical users, data scientists, or marketing engineers who are already building custom AI models or deep automation workflows.