Evolve Or Be Left Behind: AI Skills For The Next Generation Of Sales

Mastering Artificial Intelligence for Enhanced Sales Performance and Business Development

Overview

Are you spending weeks crafting the perfect proposal, only to find a competitor has already wowed your client with three different concepts in just 1 day? Do you feel buried in administrative tasks while your clients are being poached by competitors? You’re not alone – the old playbook is no longer working. The market is faster, clients expect personalisation, and “AI” feels like a threat – a high-tech alien concept meant for tech companies, not a practical tool for your day-to-day work. You’re working harder than ever, but it feels like you’re slowly being left behind. This training is designed to change that.

This is not a high-level theory course; it is a two-day, hands-on, practical bootcamp that transforms AI from a confusing threat into your personal sales assistant. We will simplify the jargon and give you a simple, powerful prompting framework to get exactly what you need, every time. You will learn to conduct deep market research in minutes, generate stunning client visuals and presentations in one afternoon, and automate your most-dreaded tasks like meeting summaries and follow-up emails.
This course will teach you how to be faster, more creative, and more personal than your competition, allowing you to focus on what you do best – building relationships and closing deals.

Learning Objectives

By the end of the session, participants should be able to:

  • Master Foundational Prompting using the powerful Role-Context-Request (RCR) Framework to get high-quality, relevant results from any AI model.
  • Conduct Rapid Research using Gemini’s Deep Research feature to perform deep market analysis, prospect research, and competitor SWOT analysis in minutes.
  • Generate Persuasive Visuals by creating custom product concept images and AI-enhanced presentation slides using Gamma AI to visually “wow” clients.
  • Automate Tedious Tasks by using ChatGPT & Gemini to instantly summarize meeting transcripts, identify action items, and use NotebookLM to build a “Golden Notebook” for customer interactions.
  • Draft Hyper-Personalized Outreach by combining research and prompting skills to create compelling cold emails and follow-ups that get responses.
  • Build a Personal AI Assistant by using Gemini Gems and prompt libraries to create a personalized assistant trained for your specific products and clients.

Course Outline

Please get in touch with me for the full module description.

  • Module 1: AI in 2025: The New Reality of Business
  • Module 2: Using AI to Research & Ideate
  • Module 3: AI for Personalized Prospecting
  • Module 4: Creating Your Own Personal Assistant
  • Module 5: AI-Enhanced Visuals & Presentations
  • Module 6: AI for Enhanced Communication & Follow-up
  • Module 7: AI in Action: Real-World Use Cases

Learning Methodologies Used

This is an intensive, hands-on workshop, not a passive lecture.

Methodologies used: Interactive demos, hands-on challenges, peer-to-peer showcases, & facilitated discussion.

About This Course

Duration:

2 days

Level:

Beginner to intermediate

Format:

In-Person

HRDC-claimable:

Yes

Certificate

On request

Target Participants

This program is designed for sales professionals, teams, and leaders who are not yet leveraging generative AI in their daily workflow and risk falling behind. Sales teams from traditional industries (e.g., building materials, manufacturing, logistics, real estate, professional services). Leaders and owners of family-run or established businesses Independent sales agents (e.g., in insurance, property, financial services) Sales and business development managers This program is not intended for advanced technical users or teams in tech-native industries (SaaS, software development) who already have deep-rooted AI workflows.