Evolve Or Be Left Behind: AI Skills For The Next Generation Of Sales

Mastering Artificial Intelligence for Enhanced Sales Performance and Business Development

  • 2 days
  • Beginner to intermediate
  • In-Person

Overview

The landscape of sales and business development is changing faster than ever, driven by the rapid evolution of Artificial Intelligence. In a world where information is abundant and competition is fierce, the traditional salesperson who relies solely on charm and a contact list is no longer enough. This comprehensive two-day training is designed to equip sales and business development professionals with the essential skills to not only adapt to this new reality but to thrive in it. Participants will learn how to leverage AI as a powerful co-pilot to streamline their workflows, gain deep market insights, create compelling visuals, and build stronger, more personalized client relationships.

This course is a practical, hands-on workshop focused on immediate application. We will move beyond just theory, providing participants with the tools and techniques to become “AI-first” in their daily thinking and a competitive edge in their roles. By the end of this session, you will understand how to use AI to multiply your productivity, identify new business opportunities, and ultimately, sell more effectively in a world where an AI-driven approach is no longer an option, but a necessity.

Learning Outcomes

By the end of the session, participants should be able to:

  • Select and apply the most effective AI tools to accelerate the sales cycle and improve the quality of client engagement.
  • Reduce time spent on writing emails and proposals while producing higher-quality, persuasive client communications.
  • Generate deep client and market insights in minutes, not hours, leading to more effective meeting preparation and highly personalized sales pitches.
  • Create beautiful, customized product visualizations and presentations that wow clients and shorten the decision-making process, without needing a design team.
  • Build custom AI assistants to automate routine administrative and research tasks, freeing up more time for direct client interaction and other sales activities.
  • Analyze sales reports and customer data to identify hidden opportunities, forecast trends, and make data-driven decisions to optimize sales strategy.
  • Adapt successful AI strategies from global industry leaders to develop a competitive, “AI-first” approach for their specific market and clientele.
  • Implement a framework for responsible AI use that builds client trust and create a personal development plan to ensure their skills remain cutting-edge and future-proof.

Course Outline

Day 1: AI as a Productivity Co-Pilot

Module 1: AI in 2025: The New Reality of Business

  • Understanding the main categories of AI tools relevant to sales.
  • The “Garbage In, Garbage Out” principle: crafting effective prompts.
  • Building a basic prompting framework for any task.

Module 2: Using AI to Research & Ideate

  • Applying AI for rapid market research and trend analysis.
  • Using AI for ideation and creative problem-solving.
  • Leveraging AI to identify new customer segments and business opportunities.

Module 3: AI for Personalized Prospecting

  • Using AI to research individual prospects and personalize outreach emails.
  • Crafting compelling subject lines and call-to-actions with AI.
  • Applying AI to write tailored cold emails and social media messages.

Module 4: Creating Your Own Personal Assistant

  • Building custom GPTs in ChatGPT or custom “Gems” in Gemini to automate repetitive tasks (e.g., drafting proposals, summarizing reports).
  • Using AI to turn natural language into code for spreadsheets (e.g., Excel or Google Sheets formulas).

Day 2: AI as a Strategic Partner

Module 5: AI-Enhanced Visuals & Presentations

  • Using AI to generate visuals and mood boards for client presentations (e.g., luxury bathroom concepts, kitchen designs).
  • Leveraging AI for creating and enhancing presentation slides.
  • Crafting persuasive scripts and narratives with AI.

Module 6: AI for Enhanced Communication & Follow-up

  • Using AI to summarize meeting transcripts and identify key action items.
  • Applying AI to draft professional, personalized follow-up emails.
  • Leveraging AI tools for meeting management and note-taking.

Module 7: AI in Action: Case Studies

  • Exploring real-world examples of how leading companies (e.g., Prada, Siemens) use AI to gain a competitive advantage in their sales and business development.

Module 8: The AI Salesperson: Architecting an AI-First Future

  • Reinforcing the indispensable human touch: Why empathy and relationship building remain critical.
  • Embracing ethical considerations and responsible innovation in AI usage.
  • Developing a continuous learning strategy to maintain an “AI-first” and competitive edge.

Learning Methodologies Used

  • Hands-on, experiential learning through practical exercises and group activities.
  • Interactive group discussions and peer-to-peer learning.
  • Case studies and real-world examples.
  • Trainer-led demonstrations and concise lectures.
  • Collaborative work and sharing of best practices.
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About This Course

Duration:

2 days

Level:

Beginner to intermediate

Format:

In-Person

HRDC-claimable:

Yes

Certificate

On request

Target Participants

This course is designed for sales, business development, and marketing professionals in corporate, SME, and family-owned businesses, particularly those operating in the luxury goods, architecture, and construction industries. It is ideal for individuals with a beginner to intermediate understanding of digital tools, who are looking to integrate practical AI applications into their daily work to boost productivity, improve client engagement, and drive business growth.
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