Content & Marketing Automation Lab

Driving Marketing Efficiency with Content Strategy and AI-Powered Automation

  • 2 days
  • Intermediate to Advanced
  • In-Person or Virtual

Overview

This two-day lab is for agency content strategists and marketers. Participants will learn to plan content pillars, set up marketing automations (email, WhatsApp, Zapier), and generate copy prompts. AI will be integrated to drive idea brainstorming, draft sequences, and optimize send times, enabling efficient and personalized marketing campaigns.

Learning Outcomes

By the end of the session, participants should be able to:

  • Identify content verticals and create effective content calendars.
  • Develop and implement email marketing and WhatsApp automation sequences.
  • Utilize Zapier for integrating various marketing tools and automating workflows.
  • Leverage AI tools for content ideation, drafting, and optimizing marketing messages.
  • Safely use AI to generate and test custom code snippets for marketing integrations.

Course Outline

  • M14: Building an Effective Content Strategy
    • Identifying Content Verticals & Pillars
    • Planning & Organization: The Content Calendar
    • Core Content Elements: Keywords & CTAs
    • Basic On-Page SEO for Content
    • Leveraging AI for Content Ideation & Drafting
    • Uploading Content: CMS Best Practices
    • Media Management & Optimization
    • Scheduling & Distribution
    • Activity Ideas
  • M17: Ecommerce 102: Marketing & Automations
    • Introduction: Beyond the Storefront
    • Email Marketing & Automations for Ecommerce
    • WhatsApp Marketing & Automation (Manychat Focus)
    • Automated Testimonial Collection via WhatsApp
    • Discount Plugins & Marketing Use Cases
    • Connecting Your Tools: Zapier & Alternatives
    • Marketing Channels Overview (E-commerce Angle)
    • Free / Low-Cost Marketing Ideas
    • Activities & Practical Exercises
  • M05: Using AI to Generate Custom WordPress Snippets
    • Introduction: What Are We Customizing and Why?
    • Where Does Custom Code Go? Safety First!
    • Generating Code Snippets with AI (ChatGPT etc.)
    • CRITICAL: Testing Code Safely BEFORE Going Live
    • Common Use Case Cheat Sheet & Prompts
    • Activity: Guided AI Snippet Implementation
    • Summary: Smart & Safe AI Usage

Learning Methodologies Used

Content strategy workshops, marketing automation platform labs, AI prompt engineering for content and automation, case studies of successful campaigns, integration exercises.

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About This Course

Duration:

2 days

Level:

Intermediate to Advanced

Format:

In-Person or Virtual

HRDC-claimable:

Yes

Certificate

On request

Target Participants

Agency content strategists & marketers
Enquire about this course